Privacy Policy

1. Introduction

Prime Automotive LLC(“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website at prime-automotivellc.com or interact with our services.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, and phone number when you submit a vehicle inquiry through our website.
• Vehicle Interest Data: Information about vehicles you view or inquire about on our site.
• Usage Data: IP address, browser type, pages visited, and time spent on pages, collected through standard web server logs.
• Device Information: Device type, operating system, and screen resolution to provide a responsive browsing experience.

3. How We Use Your Information

Your information is used solely for the following purposes:

• To respond to your vehicle inquiries and provide customer service.
• To process vehicle purchases, trade-ins, and related transactions.
• To improve our website and customer experience.
• To comply with legal obligations and protect our rights.

4. Data Storage & Security

We implement strong technical measures to protect your personal information:

• Encryption at Rest: All personally identifiable information (PII) submitted through our inquiry forms — including your name, email address, and phone number — is encrypted before being stored in our database. Encryption keys are managed separately from the data and are only accessible to our server application.
• Encryption in Transit: All data transmitted between your browser and our servers is protected using industry-standard HTTPS encryption.
• Access Control: Access to customer data is restricted to authorized dealership personnel only.

5. No Third-Party Data Sharing

We do not sell, trade, share, or transmit your personal information to any third party. Your data is stored exclusively in our own secure, encrypted database and is accessed only by authorized Prime Automotive personnel for the purpose of responding to your inquiries and servicing transactions.

Our website may contain links to third-party websites such as Facebook, Instagram, Google Maps, Carfax, and the Better Business Bureau. If you choose to visit these external sites, your interaction with those services is governed by their respective privacy policies. We have no control over, and accept no responsibility for, the content or privacy practices of third-party sites. No visitor data from our site is transmitted to these services— your data only reaches a third party if you explicitly choose to navigate to their website.

6. Cookies and Tracking

We use only essential cookies required for the website to function properly, such as session management. We do not use third-party analytics, marketing pixels, or advertising trackers. You can control cookie preferences through our cookie consent banner or your browser settings.

7. Data Retention

We retain visitor inquiry data for a maximum of 90 days from the date of submission, after which it is permanently deleted from our database. This applies to all inquiry-related personal information including name, email address, phone number, and message content.

Exception: If your inquiry is associated with an active, ongoing, or completed sale or transaction, your information may be retained beyond 90 days as necessary to fulfill contractual obligations, provide warranty support, or comply with applicable record-keeping laws. All retained data remains encrypted at all times.

You may request early deletion of your personal data at any time by contacting us using the information in Section 11.

8. Your Rights

You have the right to:

• Access the personal information we hold about you.
• Request correction or deletion of your personal information at any time.
• Receive confirmation of whether your data is being processed.
• Request a copy of your data in a portable format.

To exercise any of these rights, please contact us using the information in Section 11. We will respond to your request within 30 days.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Material changes will be clearly noted. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or want to request deletion of your personal information, contact us at: